Technical foundations
Fast pages, sensible structure and clean code, so search engines can read and rank your site without friction.
SEO in Towcester
Get found by people who are already looking
Practical SEO built around enquiries and sales — not impressions, dashboards or rankings nobody searches for. Backed by more than 20 years' experience, explained in plain English.
A different approach
SEO should earn its keep. That's how I treat it.
What you'll often be sold
- Guaranteed first place on Google — nobody honest can promise that
- Reports full of impressions and clicks that never turn into enquiries
- Mystery “work” that can't be explained in plain English
- Chasing rankings for keywords that don't bring customers
How I approach it
- Start with what your customers actually type into Google
- Fix what's holding the site back before chasing anything new
- Be upfront that results build over months, not days
- Measure success in enquiries and sales, not vanity rankings
What's included
The work that actually moves the needle
Chosen for your business, not copied from a package list.
Content that answers real searches
Pages built around the words your customers actually use when they're looking for what you do.
Local SEO
Your Google Business Profile, Maps listing and local pages tuned so nearby customers find you first.
Competitor and keyword research
A clear picture of what people search for and what it would realistically take to compete for it.
Measurable progress
Simple reports that show what changed and what it led to — enquiries, calls and sales.
Plain-English advice
You'll always understand what was done, why it matters and what happens next. No jargon, no mystery.
For local businesses
Local SEO: showing up when it matters most
Most local trades and shops aren't short of customers in principle — they're invisible at the moment someone searches. Local SEO fixes that: it's about being the obvious choice on Google and Maps when someone in Towcester or the surrounding villages looks for what you do.
Ask about Local SEO- Google Business Profile set up properly and kept current
- Consistent business details across the web, so Google trusts them
- Reviews handled in a way that helps rather than hinders
- Pages that make clear which areas you actually serve
How it works
Four steps, no smoke and mirrors
- Step 1
Where you stand
A proper review of how your site performs today, what people search for in your trade and what your competitors are doing.
- Step 2
Agree what matters
We pick the searches worth going after — ones that bring customers, not just traffic — and agree a realistic order of work.
- Step 3
Do the work
Content, technical fixes and local improvements, done properly by the same person who planned them.
- Step 4
Measure and adjust
We check what's working, report it in plain English and keep refining — nothing set-and-forget.
Questions
Common questions
How long does SEO take?
Realistically, meaningful movement usually takes a few months rather than weeks. Some quick wins land early, but steady results come from consistent work over time.
Can you guarantee first place on Google?
No — and I'd be wary of anyone who does. What I can do is make your site genuinely useful, technically sound and easy for Google to understand, which is what rankings follow.
What's the difference between SEO and Local SEO?
SEO is about showing up for searches generally; Local SEO is about showing up when someone nearby searches for your service — including Google Maps and the map results.
Can you improve an existing website, or do I need a new one?
Often an existing site can be improved. If it's fighting against you, I'll say so honestly and explain what a rebuild would and wouldn't fix.
Let's talk
Want to show up when it counts?
Tell me where you are now and what you'd like to change. I'll give you an honest view of what's realistic. No hard sell.
Prefer email? email me
- 20+ years' SEO and digital experience
- A local studio based in Towcester
- Room 2, 84E Watling St, Towcester NN12 6BS